Nguyen Thai Son
Co-Founder & CEO
Mr. Nguyen Thai Son has spent the last 15 years building a world-class eCommerce service provider, through SmartOSC, the business he co-founded. Under his leadership, the business scaled from zero to nearly 1000 people, achieving a constant 50%+ year-on-year growth. Today, as the global CEO, he’s responsible for driving expansion, and innovation, and setting the vision for the business.
The company’s portfolio includes 500+ clients globally including Johnson & Johnson, Unilever, ASUS, Sony, PayPal, Ricoh, etc., with a presence across nine offices in seven countries, and is recognized as one of APAC’s most prestigious eCommerce agencies. The company also built its own startup incubator and actively invests in solutions within fintech, digital, automation, and data. Thai Son is currently the vice-chairman of the Vietnam-Australia Business Council (VABC), and was also formerly the President of Asia for the Meet Magento Association.
