About SmartOSC

Established in 2006, SmartOSC is a premium, full-service e-commerce agency from consulting, website development, UX/UI design to managed services. We has reached over 1,000 employees across Vietnam, Singapore, Japan, USA, Australia, UK, Thailand, Korea and Indonesia. With a “people-centric” strategy, we always strive to enable employees to grow sustainably and pursue their passion with a transparent career path.

Vision (1)

Our Vision

To become the best-in-class e-commerce agency.

mission

Our Mission

To enable growth by leveraging innovative technologies.


Our Core Values

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Meet Our Team

Member

Nguyen Chi Hieu

Co-Founder & Chairman

Member

Nguyen Thai Son

Co-Founder & CEO

Member

Le Mai Anh

Vice Chairman

Member

Nguyen Van Phu

Deputy CEO & Board member

Member

Phan Thi Hanh Le

Deputy CEO

Member

Tran Le Trung

Managing Director, Asia

Member

Bui Thuy Duong

Regional Director, ANZ

Member

Tim Street

Commercial Director, UK

Member

Steve Jacob

Managing Director, UK

Member

Nguyen Ngoc Han

Head of Ho Chi Minh Office

Member

Dinh Hong Ha

Senior Delivery Director

Member

Nguyen Tuan Hung

Head of Fintech Division

Member

Nguyen Quyen Anh

Head of Division 5

Member

Nguyen Dinh Ha Linh

Operations Director

Member

Tran Cong Toan

Global Head of Solutions

Member

Le Vu Lam

Head of Legal-IT-Compliance

Member

Le Thi Hong Chien

Head of Division 8 & 9

Member

Dang Vu Thanh

Head of Division 10

Member

Nguyen Chi Hieu

Co-Founder & Chairman

Member

Nguyen Thai Son

Co-Founder & CEO

Le Mai Anh

Vice Chairman

Member

Nguyen Van Phu

Deputy CEO & Board member

Member

Phan Thi Hanh Le

Deputy CEO

Member

Tran Le Trung

Managing Director, Asia

Member

Bui Thuy Duong

Regional Director, ANZ

Member

Tim Street

Commercial Director, UK

Member

Steve Jacob

Managing Director, UK

Member

Nguyen Ngoc Han

Head of Ho Chi Minh Office

Member

Dinh Hong Ha

Senior Delivery Director

Member

Nguyen Tuan Hung

Head of Fintech Division

Member

Nguyen Quyen Anh

Head of Division 5

Member

Nguyen Dinh Ha Linh

Operations Director

Member

Tran Cong Toan

Global Head of Solutions

Member

Le Vu Lam

Head of Legal-IT-Compliance

Member

Le Thi Hong Chien

Head of Division 8 & 9

Member

Dang Vu Thanh

Head of Division 10

Our History

2006
2009
2011
2012
2013
2014
2015
2016
2017
2018
2019
2021
2022
To be continued
2006

Our Beginning

  • The journey began with 3 team members offering IT development services

  • Sign contract with the first big client: Boozt.com
  • 2009

    Start with Magento platform

  • Joined venture with NET Implementers (Denmark), serving Nordic fashion brands to sell online based on the Netsuite platform

  • Started implementing projects with Magento platform. Served 300+ clients

  • Had local presence in the USA
  • 2011

    Merge Obis into SmartOSC

  • Merged Obis into SmartOSC. Shaped the first SmartOSC's value tree

  • Opened Corner Store, a not-for-profit store for employees

  • Released the X-POS, a flagship point of sales for Magento
  • 2012

    Magento Silver Partner

  • Acquired Magento Silver Partner and became Episerver Solution Partner

  • Started developing .NET with Umbraco and Kentico projects

  • Carried out the first Fresher Training course
  • 2013

    Welcome 100th employee

  • Welcomed 100th employee

  • Won the grand pirze award for X-POS

  • Local presence in the UK

  • Entered ANZ market
  • 2014

    Achieved ISO 2008:9001

  • Served 500+ clients

  • Became Hybris, Kentico, Sitecore partner

  • Achieved ISO 2008:9001

  • Had local presence in the ANZ
  • 2015

    Establish office in HCM city

  • Established branch in Ho Chi Minh city

  • Officially entered the Singapore market

  • Won Sao Khue award for outstanding eCommerce solutions for the first time

  • Refine Smart 5 Core values
  • 2016

    1st Meet Magento Vietnam

  • Signed contract with LOTTE - the first big local client

  • Entered the Indonesia market. Established office in Sydney, Australia and a subsidiary in Singapore

  • Organized the first Meet Magento Vietnam with 500+ guests
  • 2017

    Magento Gold Partner

  • Established an office in United Kingdom

  • Officially became Magento Gold Partner

  • Launched own product - ConnectPOS that helps merchants quickly enable Omnichannel solution

  • Awarded Top 50 leading IT companies in Vietnam by VINASA
  • 2018

    Industrial recognization

  • Organized Meet Magento Asia in Bangkok, Thailand with 700+ attendees

  • Established an office in USA and a subsidiary in Tokyo, Japan

  • Awarded Sitecore's best web content experience for Mystays Hotel project in Japan
  • 2019

    Global Scale

  • Established a subsidiary in Australia and a joint venture in USA. Had total of 8 offices worldwide backed by a delivery arm of 550+ specialists

  • Expanded into new markets and enhanced our expertise

  • Officially become Salesforce Commerce partner
  • 2021

    World-class services

  • Won Bronze Stevie Award for Achievements in Product Innovation category for ConnectPOS Product

  • Hosted Dev-Experience webinar - a knowledge sharing for IT community

  • Named as the #1 Employer brand with the most impressive recruitment experience in 2021
  • 2022

    Transformation Journey

  • Reached the milestone of 1000 employees

  • Won an HR Asia Award as one of the “Best Companies to Work for in Asia" 2022

  • Certified as a "Great place to work 2022"

  • Established a subsidiary in Korea, Indonesia and Danang